Some products find an audience.
A few become cultural moments.
We know the difference.

10th Parallel

Who We Are

Founded by Santiago Jaramillo, 10th Parallel's mission is to help founders turn ambitious ideas into products people can't put down. We are a hands-on product and technology partner that brings executive leadership to every stage of the build at a fraction of the cost of a full-time hire. From fractional CPO support to directly helping you generate a new product idea, we embed with your team to design, ship, and scale.

We know what it takes to take a product from concept to market, and from traction to meaningful scale.

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Benefit from our Experience

"I've spent my career turning ambitious ideas into products that millions of people love. That's still what I'm here to do, just now for founders who are earlier in the journey."

What we do.

Areas of Support:

10th Parallel applies world-class entertainment product expertise to help founders build products people love. From early concept to scaled growth, we turn ambition into enduring businesses by designing for engagement, loyalty, and long-term retention.

  • High-impact executive Product support, supporting you on strategy, product vision and design, as well as development oversight.

  • Generate the product idea itself — from a business goal or whitespace, to a fully developed concept with creative conviction and commercial logic.

  • Before a line of code. Is the opportunity real, and what does the right product vision look like?

  • Embed into a team in development. Raise the caliber of thinking, sharpen the roadmap, and help a good team become a great one.

  • 360 Review of your product, your team and tangible outcomes to understand your PMF and pathway to growth.